Many ponder the question of how to get one way links pointing to their site, well one way to do this is by placing your links on web directories. In the technological world of websites, search engines and web directories have a long-standing relationship. Search engines look at directories and place a high value on them because they are human edited.Did you know that a key factor in the ranking algorithm of search engines is link popularity? Spiders released by search engines will add your site to search engine indexes.One link from a directory is counted as a back link and hence increases your link popularity. Before placing your link on a directory make sure the directory ranks well and is SEO friendly, which means that is optimized for each category this will increase the value of your posted link.To start pulling in traffic a great strategy to use is to place links on web directories, this will build the one way links that you need. Posting links on web directories draws website users. Placing links on directories is a good strategy but if you are placing the links buy purchasing them it can become expensive.Using reciprocal link exchange is a great strategy but should not be the only strategy you use, search engines give some weight to reciprocal link exchanges but one way links are looked upon as more important, try to have a diversified strategy when building you link campaign, don’t stick to one method.Many webmasters feel they are able to receive traffic by listing their sites in web directories, so will even pay a fee to get their sites listed quickly and place the web directories link on their site to get listed.There are many benefits associated with gaining free traffic from web directories. An economical way of building traffic is to place your links on free web directories. Basically web-hosting directories are of two types: paid WHDs and free WHDs.You need to figure out if you should pay for a link on a web directory or not, a good rule of thumb is if the directory does not have higher than a 4 page rank don’t pay if the page rank is higher than a 4 then pay. The options are many and stem from two main categories: free directories and paid directories. Placing links on web directories is sometimes free and sometimes you need to pay for the links, usually the pay for directories are those directories that have a high page rank.There are many free directories to submit your links to; one of the most important directories is dmoz.org. If you haven’t submitted your website(s) to this directory you must do so. Make sure you follow the guidelines when submitting to dmoz.org. The other free directories you can find by going to the search engines and doing a search under free link directories, once you have the list start submitting your site(s). Make sure you don’t reciprocate the link because this defeats the purpose of the one way link.There are software programs that can help submit to these directories, the plus side to using the software is that they update them regularly with new directories and the list of directories is at your finger tips.